Packaging really does influence what we think about a particular product. Not just regarding the information it contains, but it sets the tone for how we feel about what we are going to end up with.
When I first saw this truck at a downtown Newberg gas station, I laughed! Putting a mural of Mount Hood, trees, and crisp clean air and on the side of a truck that is full of gasoline seemed like a huge stretch—an attempt to make the fuming fossil fuels seem pleasant!
Oooo – open up that spigot so we can all breathe in whatever is in THAT tank!
I snapped a few pictures while I fueled up (this is where I normally get gas), and admired the signage. The graphics really are well-done. Imagine if they had put pictures of oil wells, off-shore oil platforms or a giant refinery. Not very pleasant.
Later I went to the web site displayed on the truck. I wanted to see how they could spin petroleum into something clean and fresh like Mt. Hood.
After reading the details, I softened my criticism. The bio-fuels promoted by this roving billboard really ARE better for the environment than regular gasoline, so it is not entirely inappropriate or misleading. There are smart individuals and companies that really are trying to find new solutions. And they succeed in making people feel like they are doing SOMETHING.
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