Daily Archive for May 11th, 2009

Before and After

Local coffee roaster and friend Pete Miller asked me to design some van signage that would more closely match his “brand.”

I didn’t design the logo or individual elements of the design—they were already well established and in use on their printed materials, coffee bags, web site, etc. My task was to adapt them on to this “moving canvas”

The original idea was to do a complete “wrap” with the graphics, but we decided to simplify and keep the costs more reasonable and still get attention. Here is what I started with and the result.

Before:

van-side-beforeAfter:

van-side-after

A pretty big difference! It should get some attention…

van-side-and-back

van-front

Incidentally, Pete gave me one of my very first logo jobs when he started a previous business here in town! (That was around 20 years ago!)