Packaging really does influence what we think about a particular product. Not just regarding the information it contains, but it sets the tone for how we feel about what we are going to end up with.
When I first saw this truck at a downtown Newberg gas station, I laughed! Putting a mural of Mount Hood, trees, and crisp clean air and on the side of a truck that is full of gasoline seemed like a huge stretch—an attempt to make the fuming fossil fuels seem pleasant!
Oooo – open up that spigot so we can all breathe in whatever is in THAT tank!
I snapped a few pictures while I fueled up (this is where I normally get gas), and admired the signage. The graphics really are well-done. Imagine if they had put pictures of oil wells, off-shore oil platforms or a giant refinery. Not very pleasant.
Later I went to the web site displayed on the truck. I wanted to see how they could spin petroleum into something clean and fresh like Mt. Hood.
After reading the details, I softened my criticism. The bio-fuels promoted by this roving billboard really ARE better for the environment than regular gasoline, so it is not entirely inappropriate or misleading. There are smart individuals and companies that really are trying to find new solutions. And they succeed in making people feel like they are doing SOMETHING.
A few days ago our neighbors on the west side came to our door to tell us about a swarm of bees that had just adopted one of our Fir trees. They had seen them come swarming in like a giant cloud.
The mass of bees, all clutching each other, is probably 18-20″ in length! There must be thousands of them.
It was hard to get a clear picture of them because of the branches all around, but here are a couple taken form directly below.
The queen is no doubt inside. Even rain during the night did not cause them to leave! Our neighbor has called a co-worker whose husband is a beekeeper. Until he comes, we still get to marvel at the sight!
Published on
May 11, 2009 in
Work.
Local coffee roaster and friend Pete Miller asked me to design some van signage that would more closely match his “brand.”
I didn’t design the logo or individual elements of the design—they were already well established and in use on their printed materials, coffee bags, web site, etc. My task was to adapt them on to this “moving canvas”
The original idea was to do a complete “wrap” with the graphics, but we decided to simplify and keep the costs more reasonable and still get attention. Here is what I started with and the result.
Before:
After:
A pretty big difference! It should get some attention…
Incidentally, Pete gave me one of my very first logo jobs when he started a previous business here in town! (That was around 20 years ago!)
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