Change is in the air — not only in our government and economy, but in my workplace as well. Late last summer I learned that the company where I work, Vineyard Graphics, was for sale. In late November it was announced to the employees that a buyer had been found, and that Vineyard Graphics would change hands on January 1, 2009.
The news came with a bit of sadness for me. I have put a lot into the Vineyard Graphics brand, since it started on New Year’s day in 2002. The signage that I designed for my boss’s pickup has already been taken off… (sniff, sniff).
There will likely be a yearlong brand transition to the new name and look, so most changes won’t be immediately seen. But sadly, eventually my handwriting is going to have to come off the wall in our front office…
In time we will become Allegra Print and Imaging — part of the Allegra Network, one of world’s largest graphic communications franchises with more than 600 locations in the US, Canada and the UK!
The old boss, Larry, just wanted to do something different. He and his wife, Linda, (our current office manager) will be moving to Colorado, where they are buying some property that borders national forest land – way up in the Rockies. Larry will be hunting and fishing more I expect.
The new boss, Karl, also wants to start something new. He (like Larry) is already a successful businessman, having started and developed several businesses. He has lots of ideas on how to take this operation to the next level. He doesn’t have a printing background (but then neither did Larry) and he has already started his crash course!
At the news of Larry’s decision to sell, I felt deflated. I really didn’t want to go through another owner transition, and I began to wonder If I’ve been there too long? Maybe I should do something different? After meeting Karl and reading all I could about Allegra, I am now jazzed and excited about the direction we will be going. Allegra is big on service, quality, new technologies, training, and giving back to the community… Karl even mentioned better benefits for the employees.
I now believe it is going to be a good thing, and I plan to stay on and make a go of it!






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